Wade Armstrong

Just Like Being in a Disney Movie

Posted Thursday September 27, 2007 in Entrepreneurship

Starting a company is a messy business. Things go wrong. Worse, things that you never thought could go wrong go wrong. You have to create everything afresh, and that always takes longer than expected. It’s a mess, and it’ll get you down. But you just have to believe. You can be the princess. You can go home again. It’s like a Disney movie — you just have to believe.

The last few weeks, I’ve just believed. It’s a critical time for Dine to Thrive, and, with a lot of balls up in the air, my faith has been tested. But I believed. Of course, it helped that I had my Feasibility Analysis to tell me that there was a real there there, for my company. But Murphy’s law had struck enough that I was completely off my business plan.

So I just had to believe. Every morning, I made calls and sent out letters, and I believed. When I went to meetings, I sat in my car and made sure I believed first. Now the clouds are starting to clear, and I dare hope we’re on our way. In fact, I even dare believe.